Director: Prof. Kwan Min Lee (Korea Foundation Endowed Chair Professor) • Wee Kim Wee School of Communication and Information (WKWSCI), NTU Singapore
Overview: International academic center dedicated to empirical and interdisciplinary research on modern Korean society, new media technologies, global cultural diffusion (Hallyu), digital platforms, and national cultural innovation policies.
Director: Prof. Kwan Min Lee • Wee Kim Wee School of Communication and Information (WKWSCI), NTU Singapore
Overview: Investigating the psychological, cognitive, and social dynamics of interaction between humans and artificial intelligence systems. Core research thrusts include user experience of conversational agents and virtual influencers, multi-agent LLM social simulations, explainable AI (XAI) trust calibration, and immersive behavioral presence in VR/XR and social robotics.
Interaction Lab
Co-Directors: Prof. Kwan Min Lee & Prof. Xu Hong (Associate Professor of Psychology) • ACDC, CoHASS, NTU Singapore
Overview: Interdisciplinary laboratory bridging experimental cognitive psychology, visual perception, neuroscience, and human-computer interaction. Investigating the cognitive mechanisms of visual processing, attention allocation, spatial navigation, and embodied interaction in natural and mediated environments.
